More money from fewer sales

AKA - The best damn post EVER about pricing

…price should be a consequence of value. When creating products, we should first focus upon the customer, what they need, and how we can provide value. Then, we should learn what our solution is worth to them and charge accordingly.

Less customers is OK. I don’t get this obsession (especially in the startup world) with massive scale.

Find a group of customers and serve the bejesus out of them and grow from there.